In 1973, JACQUES NATAF creates and throws what will become the Sinéquanone group.Until 1996, what is still only a firm, puts his development together from creation and from manufacture of products mode. Produced mainly distributed to multimarks and wholesalers of epoch. A circuit already at the height of its reactivity and creativity.It is in the course of the same year of 1996, that LAURENCE BENAT, current Artistic Head chooses to join the firm. His objective: initiate beside his CEO, JACQUES NATAF, an important change of cape - pass of producer's logic to that of a building of full mark - and finally speed up the development of today's mark SINEQUANONE.This day, this mark counts 227 points of sale with sign in the world. It is distributed across 700 multimarks and represented across about twenty show-rooms abroad The condtion Sinéquanone.