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| The history of made to measure jeans by Colin's started in 1983 when a Turkish businessman Nurettin Eroglu and his four brothers established a small garment manufacture called "Eroglu Holding". Originally the factory produced coats and down jackets, but in 1986 the first jeans were manufactured there. That year the trademark "Kulis" was introduced. The production grew and by 1992 the company manufactured 1500 pairs of jeans a day. The brand was that year renamed and called "Colin's Jeans". The first sewing factory occupying a space of 10.000 square kilometers was opened.In 1993 the company begins to export its jeans abroad. Today Colin's Jeans are sold in the USA, Western and Eastern Europe, Russia and Middle East.Colin's Jeans brand has chosen the right marketing strategy from the start. Unlike other Turkish manufacturers of denim, Colin's Jeans brand didn't try to copy jeans models produced by world established companies. Instead of this the brand made inexpensive clothes of good quality and advertised for its own trademark. This policy contributed to the success of the brand all over the world. | |
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